Normally, presskits I receive for new movies are just a boring little book of boring production notes with a CD of stills that’s not good for much of anything. Exception: the box just that just arrived for WALK HARD. I shudder to think of the cost-per-piece of this one. Photos of what’s in the “Cox Box” await you after the jump.

The “Cox Box” resembles a guitar amp. It’s made of cardboard, but is fairly heavy, given all the treasures inside.

Open it up and there’s a fake album cover.

Inside is a fake album. The label is actually a CD with five songs from the movie, ranging from the title track to a Roy Orbison parody, a folky protest track about saving the midgets and a cheesy ’70s disco number. The back side of this fake album is a DVD with the title track’s music video, some clips and the trailer.

Foldout of the album.

A Dewey Cox tour T-shirt, made to look old and faded.

I’m semi-honored a crappy little town from my state (Atoka, OK) made the cut.

A keychain that contains a guitar pick.

A cocktail napkin onto which the “Walk Hard” lyrics are drunkenly scrawled.

A publicity photo of Dewey Cox. (Yeah, I know it’s out of focus, but I didn’t feel like retaking.)

A book of liner notes written by Rolling Stone’s David Wild. His commentary is also the fifth track on the aforementioned CD.

A 2008 calendar. Awesome – I needed a calendar for next year.

The back shows all the fake album covers that will adorn my wall for the next 13 months.

This one’s my favorite.

This entry was posted on Saturday, November 17th, 2007 at 1:30 pm and is filed under Movie News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.